Assessment of what news organizations are building and buying: newsletters, audio, vertical video, membership platforms, automation and audience analytics. Coverage reports adoption, staffing cost and the experiments quietly retired. Aimed at product leads, digital editors and funders evaluating the same proposals.
Economists, engineers and the public use the same word for three different things. Knowing which one you mean changes what counts as success.
William Elliott · September 20, 2026
Time, return visits and recirculation tell you more about loyalty than traffic ever will — here's how to pick metrics that match your editorial goals.
William Elliott · September 13, 2026
The philanthropic coalition's pledge moves through three separate channels, and only two of its 44 local chapters were taking applications when this was reported.
William Elliott · August 12, 2026
Digital archives die quietly — domains lapse, servers expire — and the community loses its memory; the institutions rescuing them run on standards, deposits, and paperwork done before the end.
William Elliott · July 23, 2026
Listening as a scheduled activity — office hours, callouts, and closing the loop — is the whole method; everything else branded engagement is marketing with a nicer name.
William Elliott · June 30, 2026